Sales outreach is a game of persistence and strategy. If you’re not reaching out through multiple touchpoints, you’re leaving opportunities on the table.
Our SDR team revamped their prospecting cadence, focusing on layered, multi-channel outreach—and the results speak for themselves. Since adopting this 30-day cadence, they’ve seen a 20% increase in meetings booked.
Here’s the exact breakdown of what’s working for us:
The 30-Day Prospecting Cadence
🔔 Day 1 – LinkedIn Connection Message
Start with a low-stress first touchpoint—a simple connection request on LinkedIn.
The goal? To get your name in front of the prospect before making a call, so when they see your number pop up, there’s already a sense of familiarity.
📞 Day 1 – Phone Call
On the same day, follow up with a phone call.
Why so soon? Because the phone is the only channel where you can build a real connection and have an actual conversation with your prospect. This is your best chance to engage them directly.
📧 Day 1 – Personalised Email
If they don’t pick up, they’ll now have:
✅ A missed call
✅ A LinkedIn connection request
✅ A personalised email
This level of visibility increases the likelihood of a response.
📞 Day 3 – Phone Call
Follow up with another call to keep the momentum going.
💬 Day 6 – LinkedIn Voice Note
Why voice notes? Because people connect more when they hear another person’s voice.
Since adding this to our cadence, we’ve seen response rates increase by 50% after a voice note. It’s personal, unique, and stands out from the usual text-based messages.
📞 Day 8 – Phone Call
We love calling. Enough said.
📲 Day 10 – LinkedIn Research (Engagement on Their Posts)
If your prospect has shared an article or posted on LinkedIn, engage with it!
Like, comment, or share it—whatever feels natural. This helps increase your touchpoints without being intrusive.
🎥 Day 12 – Personalised Video Email (Vidyard/Loom)
By now, you’ve likely gathered insights about their business. Use this information to send a short personalised video showing how your solution can help solve their challenges.
Video makes your outreach more engaging and memorable.
📞 Day 16 – Phone Call
Call. Again.
💬 Day 16 – WhatsApp/Text Message
At this stage, a simple text can go a long way. No pitch—just a casual intro asking if there’s a better time to connect. This removes pressure while keeping the conversation open.
💔 Day 30 – Breakup Email
If you still haven’t gotten a response, it’s time for a breakup email—but with a twist.
Instead of a hard goodbye, ask if they can refer you to someone else in their business. This keeps the door open for future opportunities. If they respond with a clear "not interested", you can confidently move on.
Why This Cadence Works
✅ Multi-channel outreach: We’re not relying on just one method—this cadence blends calls, emails, LinkedIn, and even text messages.
✅ Strategic timing: Each step is carefully spaced out to maximise visibility without overwhelming the prospect.
✅ Human touchpoints: Voice notes, video emails, and engagement on LinkedIn make the outreach more personal and engaging.
Try It for Yourself
This cadence has been a game-changer for our SDR team, increasing meetings booked by 20%. If your current outreach isn’t getting the responses you want, give this a shot—and let me know how it works for you!
